You already work with AI clients on multiple tasks, and now when you need an answer about your content you don’t need to dig through a dashboard.
Parse.ly MCP puts your analytics data inside your AI assistant. Ask “what were our top posts last week, and where did the traffic come from?” and get an answer grounded in your data, in the tool you’re already working in. See it in action in the Customer Hub.
What is it?
Parse.ly MCP is a hosted endpoint (dash.parsely.com/mcp) that exposes Parse.ly analytics as a structured set of tools any MCP-compatible AI client can call. Once connected and authorized with your existing Parse.ly login, you can ask questions in natural language to understand your content’s performance.
Access is scoped exactly to the sites and permissions you can access in the Parse.ly Dashboard. No new credentials to manage.
Why it matters
Making sense of your content analytics shouldn’t require you to dig through multiple dashboards, export data, and paste it into whatever tool you’re using. Parse.ly MCP puts your data where you’re already working.
Ask your assistant what drove a traffic spike, and it works the way you would to explain what happened and why: it pulls the trend, checks the referrers, and identifies the content driving the spike. And because it already holds context on your other tools and goals, that answer can turn straight into next steps.
What’s included
- Hosted MCP server at dash.parsely.com/mcp that works with any MCP-compatible AI client, including Claude, ChatGPT, Codex CLI, and Claude Code
- An official Claude connector that can be activated directly from Claude’s connector directory.
- More than 20 tools live in production: Discovery (authors, tags, sections, sites, saved groups), query (top content, traffic trends, referrers, real-time, post detail, conversions, goals, campaigns, headline tests, network rankings across a multi-brand or multi-site network), and utility (docs search, user info).
- OAuth 2.1 with PKCE: No API keys to copy or store.
- Access scoped to exactly the sites and permissions the user’s existing Parse.ly dashboard account already has.
Get started
The MCP server and official Claude connector are available now for all Parse.ly customers.
If you’re using Claude, you can install Parse.ly MCP from Claude’s connector library. For other common AI clients, follow the instructions in our documentation. Contact our support team if you have any questions.