We’re excited to announce that WordPress VIP now integrates with TollBit, giving you the tools to monitor, manage, and monetize AI bot and agent traffic directly within their environment.
As AI tools like ChatGPT, Claude, and Perplexity become default entry points for information, AI bots are scraping sites without consent, attribution, or compensation. TollBit provides the infrastructure to detect and block unauthorized activity, enforce access rules, and enable monetization, ensuring publishers stay in control.
With the TollBit integration, you can:
- Enable a bot paywall – Actively enforce access rules by redirecting unauthorized AI bots and agents to a paywall. Set custom rates for your content and ensure fair compensation.
- Access real-time analytics – Track AI bot activity, blocked attempts, and revenue. See which bots are visiting, what pages they visit, and how often.
- Support AI standards – Seamlessly connect with Model Context Protocol (MCP) and Natural Language Web (NLWeb), complete with authentication, rate limits, analytics, and monetization support.
All of this can be activated seamlessly from the Integrations Center in your WordPress VIP environment, with no engineering work required.
Learn more about adding TollBit to your site through the Integrations Center.