When we first unveiled VIP Learn last year, we launched with three courses, all targeted at enterprise WordPress developers. Since then, we’ve steadily expanded our catalog, building a rich, comprehensive curriculum that deepens WordPress developers’ expertise in the enterprise space.
Today, we’re excited to announce an entirely new curriculum inside VIP Learn for content and editorial teams: the Editorial track.
The Editorial track in VIP Learn is designed to help enterprise content creators take advantage of the best features and tools in the WordPress ecosystem. We designed this track based on our many years working with the largest content teams on the web to produce enterprise, news, and government material.
We’re excited to kick off our education targeted towards editorial users with the tool we know best – Parse.ly. Parse.ly provides the tools you need to succeed in today’s competitive digital landscape. No more guesswork about what your audience wants—with Parse.ly, you’ll have clear visibility into content performance.
Through our Parse.ly training inside of VIP Learn, we’ll prepare teams to:
- Translate complex metrics into clear editorial direction
- Identify high-performing content patterns, and coach writers using actionable data.
- Master the analytical skills that will elevate your content strategy using the same approaches driving today’s most successful digital publications.
New Parse.ly Coursework
Our first course, Getting Started with Parse.ly, will help you get started on mastering essential content intelligence strategies with this expert-led material from long-time Parse.ly veterans. Our experts share how to translate audience analytics into editorial decisions that strategically grow readership.
Who Should Enroll?
This course is designed for editorial teams, digital publishers, marketing professionals, and content strategists who want to harness the power of audience analytics to drive content performance. If you’re an editorial professional looking to extract meaningful insights from analytics, our new Parse.ly course is built for you.
What You’ll Learn
- Navigate the Parse.ly interface, including key dashboard sections.
- Use date ranges, filters, and metadata to analyze content performance.
- Install and use Parse.ly tools, like the Chrome bookmarklet.
- Export data, create reports, and share insights with your team.
Are you ready to transform how you understand your audience? Get started today!